STRENGTH Supima® is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking, and tearing resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product. SOFTNESS Supima® is inherently softer and more luxurious due to its extra-long staple fiber measuring 1.5 inches vs. 1 inch for regular cotton. The additional length of the fiber makes for a smoother surface and produces a softer fabric that resists pilling. This means that your products will feel sumptuously soft and only get softer with time. VIBRANCE Supima®’s finer fibers absorb dye better with deeper, long-lasting penetration. The result is a product that retains color better than regular cottons. This means that Supima® products keep their brilliance wash after wash giving you many years of use. Washing Instruction Machine wash only. Please use cold water, mild detergent, do not dry in direct sunlight, do not bleach, do not tumble dry. Please dry on a flat surface as hanging might cause measurement variations slightly, normal iron. Please Note: The color of the original product may slightly vary due to photography lighting and also it depends on your screen brightness. All the specifications mentioned above might vary +/- 10%.

Premium Cotton: Makes all our products extremely comfortable and breathable. Color Fastness: The additional step in the process of dying with a lab tested certificate to ensure that the original color of the product lasts longer. Minimal Shrinkage: The only disadvantage of having cotton products is the shrinkage. We have now ensured that the shrinkage is minimal as per lab testing results and that does not affect the fitting after a wash. 2 Times Stronger: Our partnership with our fabric vendors is based on a shared belief. The new fabric is twice as strong. Quality Check: With a new in-house team that is 4 times in size and double in experience, we now will ensure more thorough quality checks. Customer Centric: Our pricing, qulaity and policies makes us completely customer centric.❤️